October 2022
Arrangements and original music by Michael Shaieb for the 100th birthday celebration of Canadian Tire at the Coca-Cola Coliseum in Toronto on October 3, 2022. This live event was the culmination of the year-long “Canadian Tire Celebration of a Century” campaign, nominated for a 2023 North American SABRE Award.
The star-studded lineup included host Jann Arden and performances by Michael Bublé, Deborah Cox, Blue Rodeo, and astronaut Col. Chris Hadfield. Co-produced by John Wimbs and David Kitching for Birch River Productions.
Deborah Cox performed the debut of the original song “Strive” by Michael Shaieb and John Wimbs, accompanied onstage by members of Young Voices Toronto under the direction of Carole Anderson and the Venuti String Quartet led by Drew Jurecka.
Credits
2023 SABRE Awards North America Finalists
The 2023 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, includes around 350 campaigns on its shortlist, selected from among more than 2,000 entries.\
History
Coca-Cola Coliseum
Toronto, ON