Canadian Tire Celebration of a Century

October 2022

Celebration of a Century project image

Arrangements and original music by Michael Shaieb for the 100th birthday celebration of Canadian Tire at the Coca-Cola Coliseum in Toronto on October 3, 2022. This live event was the culmination of the year-long “Canadian Tire Celebration of a Century” campaign, nominated for a 2023 North American SABRE Award.

The star-studded lineup included host Jann Arden and performances by Michael Bublé, Deborah Cox, Blue Rodeo, and astronaut Col. Chris Hadfield. Co-produced by John Wimbs and David Kitching for Birch River Productions.

Deborah Cox performed the debut of the original song “Strive” by Michael Shaieb and John Wimbs, accompanied onstage by members of Young Voices Toronto under the direction of Carole Anderson and the Venuti String Quartet led by Drew Jurecka.


Co-Producer, Original Lyric "Strive"
Video Design
Lead Vocal "Strive"
String Arranger "Strive"
Arrangements, Original Music "Strive"
Mixing & Mastering


October 3, 2022
Coca-Cola Coliseum

Toronto, ON